Our Media Relations expertise operates on multiple levels -
In Media Planning
Each target market is mapped and evaluated on the basis of the following Socio- economic factors (Target Audience – Demographic & Psychographic profiling : Age, Sex, Income, Social Status, Mental Make-up, Life-Experience, etc.)
In Media Buying
Our Planning is very scientific, based on mille-rate of publications, cost-per-thousand value benefits, comparative cost-benefit analyses across media groups and territories, and in fact, over different seasonal ties as well.
We are inclusive in media usage -
Different vehicles of Media, like Print - Mainline & Regional Newspapers, General-interest and specific-focus magazines, locationally targeted media; Radio; Outdoor, Print Production. Press Relations, via Press Conferences, One-on-one Media Meets, Interviews, Launch Conferences, Multiple-location Road Shows, Web, Radio & Cinema.
Because of this, we have built strong relationships with the Media Owners and the Editorial as well. This Direct Access gives us an unparalleled advantage. We are able to leverage our equation on Media Bundling Packages for our clients.
In addition, we also offer Public Relations services on a case-to-case basis.